Darwinian Web
Adam Green's thoughts on the evolution of the Internet

I just grokked microcontent

Posted on Tuesday, November 29, 2005 at 12:54 PM (permalink)

Sometimes you realize that two or three different terms actually refer to the same idea, and suddenly the world seems a little clearer. That just happened for me with "microcontent." I had filed that away as one of those buzzwords I woud have to decipher eventually. I was much more interested in the idea of individual chunks of data, such as blog posts, floating freely through the datasphere. I was reading a post on Joshua Porter's Bokardo, which led me to a great essay by Terry Heaton. I saw that Terry's idea of "unbundled media," and Googlebase entries, and RSS items are all examples of microcontent. Now I feel better. A lot of walls have collapsed into a large common area.